Think about it for a moment: Do you realize that your old content has more inherent value than your new content? You might be wondering how it’s even possible. Here’s a chart showing the “before and after results” of an old post. In fact, by updating older posts, HubSpot increased organic traffic by 106%. […]
Everyone knows that content marketing can produce huge results. Some of the biggest brands in digital marketing have reached their heights through content marketing. Every year more marketers are making content a priority and working to improve their content marketing ROI. Measuring content marketing ROI is not easy. Simply put, content marketing ROI is the amount […]
Are you worried about account management, marketing, payroll, accounting, selling, hiring, etc.? Are you concerned about providing tangible results for your clients to avoid losing them? If you are, you can reduce those worries considerably by marketing your agency the same way you market your clients’ businesses. A team that has the right skills in […]
Spying on competitors may be frowned upon in other industries, but it’s a go-to strategy in marketing. And it’s all legal! Sure, you could start a Google search for each keyword, see which competitors pop up, and build a spreadsheet of your findings. But that would take too much time and energy. Instead, there are […]
Email marketing is an indispensable tool for generating conversions and engaging your audience — but only if you know how to do it right. According to eMarketer, 80% of marketers say email drives customer acquisition and retention. It also promises a huge return on investment: For every $1 spent, email marketing deliver $38 in ROI. […]
Established web marketing agencies know the value of optimized processes. Saving time and being efficient are benefits to every business. Web marketing agencies and freelancers alike make use of the same procedures with every new project or client, but how many of them have actually defined these processes? Not many! The advantage of having written and approved processes […]
Let’s face it. Every website is different, and there isn’t a perfect SEO audit checklist that applies to everyone. Fortunately, however, there are some core areas that are almost universally applicable. Although you will most likely have to consider more factors than what are presented in this article, these core areas are a great place to start to ensure […]
Knowing who your competitors are and what kind of action plan they are using to drive traffic to their website, could help you grow your sales. Big brands spy on their rivals by constantly monitoring them using a number of different tools. Some brands may go to great lengths to get the information on what […]
Happy customers are likely to become returning customers. And returning customers can help you boost revenue and meet your bottom line. That’s why customer retention strategies are so important. In order to keep your customers happy, you need to go above and beyond their expectations. This is especially true now that competition online is so […]
Are you using content to nurture and build trust with your audience? Compelling content has a way of inspiring visitors to get into your sales funnel. In fact, in today’s highly-dense marketing environment, content seems to be the ideal way to drive consistent sales and produce happy customers. It doesn’t matter whether you’re running native […]
