The internet has certainly changed a great deal in the past fifteen years or so. Once upon a time, ‘surfing the web’ (an outdated term, rarely used anymore) was something for the more dedicated computer-geeks, with only those knowledgeable enough to connect their PC to the internet able to go online; for the majority of us who remember having limited access in school or at a friend’s house, exploring the web was a real treat – being able to search on any subject, and find information, pictures, videos, and more was incredible.
Now, of course, the internet is just another part of everyday life: we use it to socialize, to read the news, to check the weather, to watch movie trailers – most of us are connected at all times. Yep, these are simply content dressed up in different forms. Having data accessible at our finger tips has become a need and ceased being a luxury.
Let’s create some content then
If you want attention from your online prospects, you first better learn how to create great content, better yet, content that attracts them. The density of keywords and their relevancy to specific search terms are (in a nutshell) how search engines used to rank web pages. Today, it’s a bit more complex, but the concept still applies and should be seriously looked into.
I’m selling Red Hats – how about that?
“Welcome to Big Red Hats, where we sell big red hats to people who like to wear big red hats. Do you like to wear big red hats? If so, welcome to Big Red Hats, where we stock only the finest big red hats on the internet. If your wardrobe needs more big red hats …” What what??
Yep, websites really did get away with stuffing the same keywords into their copy over and over again, purely to improve their content rankings – the reader’s experience was a by-product in some cases. Luckily, the search engines adapted, and now can recognize more content manipulation methods then ever. Today, you need to know that producing content for humans is your priority. Now, the search engines rank content based on users behavior signals in addition to relevancy and density. This means cleaner and more accurate search results, and of course, better user experience.
Content as an SEO strategy
Dropping content manipulation and starting to write on a blog or re-write a sales copy that actually make sense, wasn’t enough. With all the clutter of pages fighting for prospects’ attention, we need to learn how to spark attention and stand out from the crowd. Ready? Start writing creative content – the kind of content that engages users.
Yes, content marketing as an SEO strategy works, but MOST marketers/business owners do it wrong. You see, if your content is engaging users, they will spend more time on your website, come back for more, and maybe even share it. All that is the outcome of AWESOME content, not average, and definitely not low or spammy.
Content and your Marketing Strategy
To get the most out of your online presence, you need a solid marketing strategy. Do you have one? I’m sure you do, in one form or another – it’s a very broad term, which typically connects to various sub-strategies and techniques. If content marketing doesn’t feature in your strategy, however, you may want to re-evaluate your current plans and explore the possibilities available to you.
In order for your SEO content driven strategy to work, you should never settle for less then this:
- Content that provides added value to the users – make sure they learn something or leave with the information they were looking for
- Content that flows and is interesting to read
- Content that is simple to understand – keep in mind the people you write for may need layman’s terms
- Content that is creative, funny, and interesting. Unless you write for Wikipedia, make sure you’re straight to the point and interesting
- Content that is structured properly and legible to read
- Content that is flawless with grammar and spelling mistakes
Ideally, you want to maximize your online presence by doing content marketing – make sure you always aim for the highest quality, and create relevant, engaging pieces people will actually want to read and SHARE.
My SEO Strategy
Ignitur allows you to create a solid content-marketing plan, with sub-tasks prioritized, planned, and shared among your marketing team – break each content project into sections, and ensure all have a clear purpose and goal. If businesses create dull, spammy content that aims only to sell, followers will recognize this – and you’ll likely lose their interest.
When used properly, content marketing can become a major part of your SEO strategy, so take a look at what your competition / inspirations are doing, and try to emulate their success!