According to Peter Levitan, “Agencies that do not grow will fail.”
If your agency is stagnant, or if you’re finding it difficult to exceed last year’s results, you don’t have to give in and accept it as your fate. The best thing you can do is to upgrade your skill-set.
The skills you develop will prevent you from failing and help you succeed in the core areas that will grow your agency.
These core areas are:
- Knowledge of Human Behavior Hiring
- Real-time optimization
- Ability to hunt down top talents
- Maintaining a steady flow of income
- Team building
- Creating compelling content
In this article you’ll learn why you must develop these skills. Start applying them and watch your agency grow year after year.
Let’s get started with the first skill.
Knowledge of Human Behavior
As an agency, you deal with people—employees. To an extent, your team is your biggest competitive advantage.
Understanding human behavior is the best skill that you can develop.
If you know what your employees are thinking, you can act accordingly. If you have a poor knowledge of human behavior, you’ll struggle to understand the needs of your employees.
Emotional intelligence is the ability to be aware of, control, and express your emotions. If you’re emotionally intelligent, you can judge the emotional needs of your employees and can meet those needs. This will help you improve your relationships with your team.
This is one skill that helps you understand human behavior. Here are a few more skills that you must learn to understand your team better:
- Social skills
- Behavioral skills
- Interpersonal skills
- Communication and collaboration skills
Yes, you have to learn some psychology so that you can retain the best talent and, of course, grow your agency.
If you’re serious about growing your agency, you need to work on real-time optimization. Optimize all processes so that everyone in your agency knows what’s happening and what they’re doing as a team.
Real-time optimization ensures that quality work is done. It significantly improves profitability and efficiency. Implementing real-time optimization in your agency helps your team to be more productive.
You can use tools such as communication, project management, analytics, tracking, and other software to create a systematic model for doing work.
For instance, if you use a project management tool and everyone in your agency updates the progress daily, this will help you track progress and complete projects faster, thus resulting in increased profitability.
It’s more than using software and tools. Real-time optimization is a skill where you have to learn the steps to solve any problem.
Master these steps to solve any problem using real-time optimization and you’ll experience a dramatic growth in your agency.
Ability to hunt down top talents
How quickly your agency finds and onboards top talent makes all the difference. The competition for top talent is always fierce.
You don’t have to wait. Even if you don’t need to hire someone, hire anyway if you find an awesome talent. If you’ll not hunt down top talents, your competitors will.
You don’t have to let your competitors build a team of people who are best at whatever they do. That is what you should do.
You must have the ability to find top talent. Not every new graduate is a top talent. You need to differentiate between an average employee and a great employee. This is where your human behavior knowledge will come in handy.
Here’s a nice overview of how to hire top talent.
Maintaining a steady flow of income
Growing your agency year after year can’t be done without a constant flow of income. No matter how awesome your team is and how great you are at hiring top talent, if you are not getting new clients regularly, you’ll soon be out of business.
Neither your employees nor your tools pay you—your clients do.
The ability to maintain a steady flow of income and the ability to acquire new clients regularly is more crucial than any other skill.
If you have a few long-term clients that pay your agency regularly, that’s fine.
However, don’t wait until don’t have money to pay salaries and agency bills. That’s not how you grow a business.
Do you have a team of smart, skilled, and professional individuals?
You should build a team for your agency. It’s your best resource.
To be good at team building, you need skills such as coaching, communication, assessing group progress, decision making, creating group norms, leadership, training, and many others.
According to Forbes, team building is the most important investment you’ll ever make. Your team will rescue your agency at the time of need.
Engaged employees who are part of a strong team will help your agency earn 2.5x more revenue than competitors who don’t focus on team building.
Creating compelling content
Here’s the deal:
If you know how to create quality content consistently, you can literally succeed in any business model.
The content you publish on your agency blog and on social media accounts helps generate leads. New content is a primary building block for any agency’s growth.
How often do you publish compelling content?
How often do you publish case studies?
Do you have the skills to create awesome content consistently every week?
As much as 83% of B2B marketers rated content marketing as crucial for their organization.
To create compelling content regularly, you must develop the following 10 skills.
- Graphic art
- Project management
- Social media management
Compelling content doesn’t just help you generate leads, but it also allows you to build a strong brand awareness, attract new customers and retain existing ones.
You can’t just fold your arms and expect your agency to grow. This strategy can only work if you’re the only agency on this planet.
As long as you have competitors out there, you have to develop, master, and leverage skills to stay ahead. The skills discussed above are must-haves to grow your agency.
Should you stop here?
No, this is ONLY the beginning.
After you’ve mastered these six skills, keep on learning—because the moment you stop, your agency will start to shrink.
You don’t want to reach that point.
Get to work.