Avoiding the 3 traps that make most Time-Tracking Solutions obsolete

Avoiding the 3 traps that make most Time-Tracking Solutions obsolete

If you’ve ever used any of the dozens of methods currently available to track time at your marketing agency, you should know it was a complete waste of time (pun intended). Timesheets, stamps, Excel spreadsheets, plain manual time trackers and ‘fancy’ apps-based manual time trackers; they all fail. You might be wondering what issue we […]

The 7 Deadly Sins of Internet Marketing

The 7 Deadly Sins of Internet Marketing

The seven deadly sins of Internet marketing don’t show up in any ancient texts. They may not signify moral offenses or religious transgressions. But for marketers, these deadly sins forecast wasted budgets, poor engagement, and underwhelming returns on investment. No matter how strong your strategy may seen, committing even one of these sins can threaten […]

10 Deadly Web Design Sins and How to Fix Them

10 Deadly Web Design Sins and How to Fix Them

High-quality marketing and web design go hand-in-hand. A well-designed site can help you engage visitors, improve SEO, and drive conversions. It can also help you make a strong first impression. As the Stanford Persuasive Technology Lab found, 46% of people say a website’s design is the number-one criterion for discerning a company’s credibility. After all, […]

15 Common PPC Mistakes Web Marketers Make

15 Common PPC Mistakes Web Marketers Make

Pay-per-click (PPC) marketing can be a minefield of technical traps. If marketers don’t know which features and settings to look out for, they risk losing valuable time and money. In fact, small businesses waste a quarter of their paid search spend due to poor campaign management. That’s why we’re unpacking 15 of the biggest PPC […]

10 SEO Mistakes that You Should Stop Making

10 SEO Mistakes that You Should Stop Making

SEO is forever changing. With search engines updating their algorithms too frequently, it’s obvious that SEO techniques must be updated. SEO is a volatile market so what was working a few months back might not work today. You must follow modern techniques that are working and must stop using the ones that don’t work or […]

Are the Best Managers Introverts, Extroverts, or Somewhere In Between?

Are the Best Managers Introverts, Extroverts, or Somewhere In Between?

In every organization And people are made of personalities. In any organization, there are two types of managers: introverts and extroverts. Introverts are shy, extroverts are expressive. This is the simplest way to differentiate between the two. Extroverts have all the qualities of a better manager such as sociable, assertive, expressive, and confident but studies […]

70 Insanely Important Tools Digital Marketers Use Daily

70 Insanely Important Tools Digital Marketers Use Daily

During our daily work as online marketers, we’re required to work with a wide variety of tools. Two of the most effective tools in any field are knowledge and experience. While there are no substitutes for these tools, learning from those who have them can definitely enhance your own performance. One area in which knowledge […]

9 Essential Steps to Enhance Crawlability and Surpass Your Competitors

9 Essential Steps to Enhance Crawlability and Surpass Your Competitors

This post is written at the heels of numerous changes taking place on the Google front. These changes have to do with user experience (UX), content and localization; leading us, web marketing professionals, to focus mainly on optimizing aspects such as site speed and content. However, are those the best places to invest our efforts? […]