15 Ways to Increase Your Email Open Rate

15 Ways to Increase Your Email Open Rate

Email marketing is an indispensable tool for generating conversions and engaging your audience — but only if you know how to do it right. According to eMarketer, 80% of marketers say email drives customer acquisition and retention. It also promises a huge return on investment: For every $1 spent, email marketing deliver $38 in ROI. […]

10 Task List Processes Ideas for Your Web Marketing Agency

10 Task List Processes Ideas for Your Web Marketing Agency

Established web marketing agencies know the value of optimized processes. Saving time and being efficient are benefits to every business.  Web marketing agencies and freelancers alike make use of  the same procedures with every new project or client, but how many of them have actually defined these processes? Not many! The advantage of having  written and approved processes […]

Auditing Your Website’s SEO

Auditing Your Website’s SEO

Let’s face it. Every website is different, and there isn’t a perfect SEO audit checklist that applies to everyone. Fortunately, however, there are some core areas that are almost universally applicable.  Although you will most likely have to consider more factors than what are presented in this article, these core areas are a great place to start to ensure […]

9 Secrets to Increasing Customer Retention

9 Secrets to Increasing Customer Retention

Happy customers are likely to become returning customers. And returning customers can help you boost revenue and meet your bottom line. That’s why customer retention strategies are so important. In order to keep your customers happy, you need to go above and beyond their expectations. This is especially true now that competition online is so […]

The 7 Deadly Sins of Internet Marketing

The 7 Deadly Sins of Internet Marketing

The seven deadly sins of Internet marketing don’t show up in any ancient texts. They may not signify moral offenses or religious transgressions. But for marketers, these deadly sins forecast wasted budgets, poor engagement, and underwhelming returns on investment. No matter how strong your strategy may seen, committing even one of these sins can threaten […]