Accelerated Mobile Pages: Better Performance, Happier Users

Accelerated Mobile Pages: Better Performance, Happier Users

Created to help developers build mobile-optimized content that loads instantly on all devices, Accelerated Mobile Pages (AMP) is an open-source coding standard backed by Google. The AMP platform is a good fit for any online marketer, as it is tightly connected to the widespread use of smartphones and tablets. As global Internet users have altered […]

15 Common PPC Mistakes Web Marketers Make

15 Common PPC Mistakes Web Marketers Make

Pay-per-click (PPC) marketing can be a minefield of technical traps. If marketers don’t know which features and settings to look out for, they risk losing valuable time and money. In fact, small businesses waste a quarter of their paid search spend due to poor campaign management. That’s why we’re unpacking 15 of the biggest PPC […]

What To Look For When Hiring Content Marketing Writers

What To Look For When Hiring Content Marketing Writers

Investment in content marketing is a “must” if you want to reach a broader audience. You’ve decided on an initial content marketing budget for a reasonable period of time, at least 6-12 months. Now you need someone to help you create the content. There is indeed a large pool of writers available. However, one of the most difficult […]

10 SEO Mistakes that You Should Stop Making

10 SEO Mistakes that You Should Stop Making

SEO is forever changing. With search engines updating their algorithms too frequently, it’s obvious that SEO techniques must be updated. SEO is a volatile market so what was working a few months back might not work today. You must follow modern techniques that are working and must stop using the ones that don’t work or […]

Are the Best Managers Introverts, Extroverts, or Somewhere In Between?

Are the Best Managers Introverts, Extroverts, or Somewhere In Between?

In every organization And people are made of personalities. In any organization, there are two types of managers: introverts and extroverts. Introverts are shy, extroverts are expressive. This is the simplest way to differentiate between the two. Extroverts have all the qualities of a better manager such as sociable, assertive, expressive, and confident but studies […]

70 Insanely Important Tools Digital Marketers Use Daily

70 Insanely Important Tools Digital Marketers Use Daily

During our daily work as online marketers, we’re required to work with a wide variety of tools. Two of the most effective tools in any field are knowledge and experience. While there are no substitutes for these tools, learning from those who have them can definitely enhance your own performance. One area in which knowledge […]