The 7 Deadly Sins of Internet Marketing

The 7 Deadly Sins of Internet Marketing

The seven deadly sins of Internet marketing don’t show up in any ancient texts. They may not signify moral offenses or religious transgressions. But for marketers, these deadly sins forecast wasted budgets, poor engagement, and underwhelming returns on investment. No matter how strong your strategy may seen, committing even one of these sins can threaten […]

10 Deadly Web Design Sins and How to Fix Them

10 Deadly Web Design Sins and How to Fix Them

High-quality marketing and web design go hand-in-hand. A well-designed site can help you engage visitors, improve SEO, and drive conversions. It can also help you make a strong first impression. As the Stanford Persuasive Technology Lab found, 46% of people say a website’s design is the number-one criterion for discerning a company’s credibility. After all, […]

Accelerated Mobile Pages: Better Performance, Happier Users

Accelerated Mobile Pages: Better Performance, Happier Users

Created to help developers build mobile-optimized content that loads instantly on all devices, Accelerated Mobile Pages (AMP) is an open-source coding standard backed by Google. The AMP platform is a good fit for any online marketer, as it is tightly connected to the widespread use of smartphones and tablets. As global Internet users have altered […]

15 Common PPC Mistakes Web Marketers Make

15 Common PPC Mistakes Web Marketers Make

Pay-per-click (PPC) marketing can be a minefield of technical traps. If marketers don’t know which features and settings to look out for, they risk losing valuable time and money. In fact, small businesses waste a quarter of their paid search spend due to poor campaign management. That’s why we’re unpacking 15 of the biggest PPC […]

What To Look For When Hiring Content Marketing Writers

What To Look For When Hiring Content Marketing Writers

Investment in content marketing is a “must” if you want to reach a broader audience. You’ve decided on an initial content marketing budget for a reasonable period of time, at least 6-12 months. Now you need someone to help you create the content. There is indeed a large pool of writers available. However, one of the most difficult […]