Are you using content to nurture and build trust with your audience? Compelling content has a way of inspiring visitors to get into your sales funnel. In fact, in today’s highly-dense marketing environment, content seems to be the ideal way to drive consistent sales and produce happy customers. It doesn’t matter whether you’re running native […]
Here’s the deal: No blogger wants to read another cold email from someone they have never met before. Truth is, most bloggers are sick and tired of receiving too many emails. In the time it took you to read this sentence, over 20 million emails were written. In fact, a blogger spends hours reading and […]
According to Peter Levitan, “Agencies that do not grow will fail.” If your agency is stagnant, or if you’re finding it difficult to exceed last year’s results, you don’t have to give in and accept it as your fate. The best thing you can do is to upgrade your skill-set. The skills you develop will […]
If you’ve ever used any of the dozens of methods currently available to track time at your marketing agency, you should know it was a complete waste of time (pun intended). Timesheets, stamps, Excel spreadsheets, plain manual time trackers and ‘fancy’ apps-based manual time trackers; they all fail. You might be wondering what issue we […]
The seven deadly sins of Internet marketing don’t show up in any ancient texts. They may not signify moral offenses or religious transgressions. But for marketers, these deadly sins forecast wasted budgets, poor engagement, and underwhelming returns on investment. No matter how strong your strategy may seen, committing even one of these sins can threaten […]
High-quality marketing and web design go hand-in-hand. A well-designed site can help you engage visitors, improve SEO, and drive conversions. It can also help you make a strong first impression. As the Stanford Persuasive Technology Lab found, 46% of people say a website’s design is the number-one criterion for discerning a company’s credibility. After all, […]
If you’ve been freelancing for a while, or even if you’ve been doing the agency thing, you’re probably familiar with this term: content marketing. But I’ll explain it anyway, just so we’re on the same page, k? The difference between content marketing and regular marketing is the difference between a bee-less beehive and a megaphone. […]
Created to help developers build mobile-optimized content that loads instantly on all devices, Accelerated Mobile Pages (AMP) is an open-source coding standard backed by Google. The AMP platform is a good fit for any online marketer, as it is tightly connected to the widespread use of smartphones and tablets. As global Internet users have altered […]
A single perfect brush stroke does not make a painting. Nor does a single note make a song. Every work of art, whether it’s a painting, sculpture, or song, is a result of many individual pieces all working together in harmony to make the whole. Artists spend their entire lives learning how to improve these individual […]
Pay-per-click (PPC) marketing can be a minefield of technical traps. If marketers don’t know which features and settings to look out for, they risk losing valuable time and money. In fact, small businesses waste a quarter of their paid search spend due to poor campaign management. That’s why we’re unpacking 15 of the biggest PPC […]
