Choosing a Marketing Management Software that is Right for You

Choosing a Marketing Management Software that is Right for You

There are many options to choose from when it comes to marketing your business online. It might be the biggest problem and somewhat overwhelming to choose the right tool. So first things first, you should define exactly that you are looking for: Are you looking for marketing management software that will walk you through processes? […]

Why Most Web Marketing Software Fail to Deliver Results

Why Most Web Marketing Software Fail to Deliver Results

Web marketing is a highly competitive field – to achieve and maintain high rankings, you need to take advantage of the latest tools and technologies. There is no quick fix, no instant solution that will increase your visibility online over night. To enjoy a consistent success rate in web marketing, you should be using various […]

Successful Online Marketing Management Is A Process, Not a Challenge to Game The System

Successful Online Marketing Management Is A Process, Not a Challenge to Game The System

For years now, some businesses have tried to cut corners in their web marketing: old-school black hat techniques (such as hidden content, keyword-stuffing, and paid links on irrelevant websites) used to get businesses higher up in the search engines’ rankings, until Google and others clamped down on ‘cheating’ (the Penguin , Hummingbird, and Panda updates made it […]

Five Underestimated Features Of A Sales Page That Boost Conversion

Five Underestimated Features Of A Sales Page That Boost Conversion

Many marketers will argue that the sales page is the most important area when it comes to conversion. They will spend massive amounts of time, energy, and money getting it just right. They do everything they can, covering the major points of interest, writing killer headlines, placing the slightly enlarged Call to Action in just […]

The Top Five Google Analytics Metrics Every New Webmaster Should Use

The Top Five Google Analytics Metrics Every New Webmaster Should Use

Without a doubt, the most important tool in your toolbox is the Google offered service called Google Analytics. Despite the fact that web analytics originally grew out of the webmaster and technology industries, Google Analytics is the most widely used service on the web. It is used to generate detailed statistical reports on traffic, traffic […]

Top 12 SEO Mistakes Webmasters Make That Kill Their Rank

Top 12 SEO Mistakes Webmasters Make That Kill Their Rank

Back to the Basics to Make Sure we Don’t Miss the Point of SEO Without a doubt, the number one mistake most webmasters make is not taking SEO seriously, keeping it at basic level, or just focusing their efforts on manipulation rather than optimization. Many webmasters will argue that content is the most important part […]

How To Increase Your Conversion Rate

How To Increase Your Conversion Rate

Conversion Optimization – how to The Conversion rate is a calculation of the percentage of the total visitors that are being converted to a predefined goal set over X amount of time. (Purchases, email subscribers, eBook downloads, etc.) For example, if you wanted to track your conversion rate over a single two-day weekend, you would […]