How to Measure Content Marketing ROI in Google Analytics

How to Measure Content Marketing ROI in Google Analytics

Everyone knows that content marketing can produce huge results. Some of the biggest brands in digital marketing have reached their heights through content marketing. Every year more marketers are making content a priority and working to improve their content marketing ROI. Measuring content marketing ROI is not easy. Simply put, content marketing ROI is the amount […]

Auditing Your Website’s SEO

Auditing Your Website’s SEO

Let’s face it. Every website is different, and there isn’t a perfect SEO audit checklist that applies to everyone. Fortunately, however, there are some core areas that are almost universally applicable.  Although you will most likely have to consider more factors than what are presented in this article, these core areas are a great place to start to ensure […]

The 7 Deadly Sins of Internet Marketing

The 7 Deadly Sins of Internet Marketing

The seven deadly sins of Internet marketing don’t show up in any ancient texts. They may not signify moral offenses or religious transgressions. But for marketers, these deadly sins forecast wasted budgets, poor engagement, and underwhelming returns on investment. No matter how strong your strategy may seen, committing even one of these sins can threaten […]

10 Deadly Web Design Sins and How to Fix Them

10 Deadly Web Design Sins and How to Fix Them

High-quality marketing and web design go hand-in-hand. A well-designed site can help you engage visitors, improve SEO, and drive conversions. It can also help you make a strong first impression. As the Stanford Persuasive Technology Lab found, 46% of people say a website’s design is the number-one criterion for discerning a company’s credibility. After all, […]