How to Rework Your Old Content to Bring More Traffic to Your Website

How to Rework Your Old Content to Bring More Traffic to Your Website

Think about it for a moment: Do you realize that your old content has more inherent value than your new content? You might be wondering how it’s even possible. Here’s a chart showing the “before and after results” of an old post. In fact, by updating older posts, HubSpot increased organic traffic by 106%.   […]

How to Measure Content Marketing ROI in Google Analytics

How to Measure Content Marketing ROI in Google Analytics

Everyone knows that content marketing can produce huge results. Some of the biggest brands in digital marketing have reached their heights through content marketing. Every year more marketers are making content a priority and working to improve their content marketing ROI. Measuring content marketing ROI is not easy. Simply put, content marketing ROI is the amount […]

How to Spy on Your Competitors: Discover Their SEO and PPC Strategy

How to Spy on Your Competitors: Discover Their SEO and PPC Strategy

Spying on competitors may be frowned upon in other industries, but it’s a go-to strategy in marketing. And it’s all legal! Sure, you could start a Google search for each keyword, see which competitors pop up, and build a spreadsheet of your findings. But that would take too much time and energy. Instead, there are […]

Auditing Your Website’s SEO

Auditing Your Website’s SEO

Let’s face it. Every website is different, and there isn’t a perfect SEO audit checklist that applies to everyone. Fortunately, however, there are some core areas that are almost universally applicable.  Although you will most likely have to consider more factors than what are presented in this article, these core areas are a great place to start to ensure […]

How Do I Use Content in Every Stage of My Sales Funnel to Increase Conversions?

How Do I Use Content in Every Stage of My Sales Funnel to Increase Conversions?

Are you using content to nurture and build trust with your audience? Compelling content has a way of inspiring visitors to get into your sales funnel. In fact, in today’s highly-dense marketing environment, content seems to be the ideal way to drive consistent sales and produce happy customers. It doesn’t matter whether you’re running native […]

The 7 Deadly Sins of Internet Marketing

The 7 Deadly Sins of Internet Marketing

The seven deadly sins of Internet marketing don’t show up in any ancient texts. They may not signify moral offenses or religious transgressions. But for marketers, these deadly sins forecast wasted budgets, poor engagement, and underwhelming returns on investment. No matter how strong your strategy may seen, committing even one of these sins can threaten […]

10 Deadly Web Design Sins and How to Fix Them

10 Deadly Web Design Sins and How to Fix Them

High-quality marketing and web design go hand-in-hand. A well-designed site can help you engage visitors, improve SEO, and drive conversions. It can also help you make a strong first impression. As the Stanford Persuasive Technology Lab found, 46% of people say a website’s design is the number-one criterion for discerning a company’s credibility. After all, […]