Accelerated Mobile Pages: Better Performance, Happier Users

Accelerated Mobile Pages: Better Performance, Happier Users

Created to help developers build mobile-optimized content that loads instantly on all devices, Accelerated Mobile Pages (AMP) is an open-source coding standard backed by Google. The AMP platform is a good fit for any online marketer, as it is tightly connected to the widespread use of smartphones and tablets. As global Internet users have altered […]

10 SEO Mistakes that You Should Stop Making

10 SEO Mistakes that You Should Stop Making

SEO is forever changing. With search engines updating their algorithms too frequently, it’s obvious that SEO techniques must be updated. SEO is a volatile market so what was working a few months back might not work today. You must follow modern techniques that are working and must stop using the ones that don’t work or […]

70 Insanely Important Tools Digital Marketers Use Daily

70 Insanely Important Tools Digital Marketers Use Daily

During our daily work as online marketers, we’re required to work with a wide variety of tools. Two of the most effective tools in any field are knowledge and experience. While there are no substitutes for these tools, learning from those who have them can definitely enhance your own performance. One area in which knowledge […]

The Simplest Ways to Make the Best of Local SEO

The Simplest Ways to Make the Best of Local SEO

A number of years ago, the number one question asked during SEO-related meetings and consultations was, “How long will it take until I’m on the first page of search results?” This question made a lot of sense, since not being on the first page of search results is akin to being non-existent in today’s market. […]

How to Create Content That Engages Your Audience

How to Create Content That Engages Your Audience

It’s easy to take quality online content for granted. After all, the Internet has given anyone who wants to be heard a platform, and not everyone has the skills to create captivating content that people genuinely want to read. These days, engaging online content is not only what retains viewers; it is also the key […]

The Paid Debate: Alien Ads, Native Ads and Sponsored Content

The Paid Debate: Alien Ads, Native Ads and Sponsored Content

Political debates may be trending nowadays, but there’s another debate that’s relevant on any given day. Which strategy best maximizes an online marketing budget – straightforward alien ads, native ads or sponsored content? Traditionally, ads of all types are perceived as helping companies to have more control over the message they convey and the audience […]

Six Simple Ways to Increase Your Web Traffic

Six Simple Ways to Increase Your Web Traffic

Every business needs customers. But one massive mistake a company – any company – can make is to become so involved in what they want, (leads, clients) they forget about their customer’s needs. After all, to ensure success in any sector, you need to be giving your target demographic exactly what they’re looking for, balancing […]