There are many options to choose from when it comes to marketing your business online. It might be the biggest problem and somewhat overwhelming to choose the right tool. So first things first, you should define exactly that you are looking for:

  • Are you looking for marketing management software that will walk you through processes?
  • Are you looking for eCommerce store management?
  • Are you looking for social media management?
  • Are you looking for a Content management tool?
  • Are you looking for a one tool does-it-all?
  • Or, are you looking for a marketing management software and team collaboration?


Software That Walks you Through the Processes:

Only a few out there have this functionality. The complex maintenance to make sure such software is up to date with the ongoing and rapid changes in the industry, makes these services either very expensive or simply outdated. Ignitur is the first to provide a very comprehensive out-of-the-box list of tasks that are part of the overall project management; all one needs to promote a business online. Ignitur doesn’t replace any software, rather helps you manage your marketing efforts in a fraction of the cost it would take to hire a marketing agency. Therefore, Ignitur can be and should be combined with other tools as shown below.

marketing processes

eCommerce Store Management

If you have an eCommerce website selling your inventory online, services such as Shopify, BigCommerce, and AmeriCommerce are the most recommended. This doesn’t mean that you won’t need other tools to market your business, but this is were Ignitur comes in. Choosing any of these base platforms is a start, and we encourage you to try Ignitur in combination. The online marketing tasks will guide your efforts – a super-charged power start to launching/revamping your eCommerce store with easy management.

Social Media Management

By far our favorite in this category is Sprout Social. A great social media management tool that is carefully designed for simplicity. While Ignitur is yet to integrate with Sprout Social, we do offer direct integration with some social networks. We encourage you to use Sprout Social in combination with Ignitur to manage your social media marketing efforts.

Content Management Tool

Wow, under this category we can have a very long list of tools and services. HubSpot is one of our favorite. It offers content management, plus a lot more. This might be their strong, as well as their weak point. Most website owners manage their content needs using a CMS platform such as WordPress. This is more than enough if you know what you are doing, or have a management software such as Ignitur to guide you through. If not, HubSpot is a great solution, and our most recommended in this category.

One Tool Does-it-All

Let me save you time… such a tool doesn’t exist, and probably shouldn’t. For example, I don’t think there are better services handling email marketing better than companies like Constant Contact or MailChimp (many other good ones out there, these are just examples). The reason they are so good at what they do is because this is all they do. Get it? A one tool does-it-all will always rank average for its performance. It might be a bit more time consuming, but the benefits of using separate tools for each marketing venue outweigh the added time.

Project Management Software and Team Collaboration

There’s a vast sea of choices, but only few are geared towards web marketing. Ignitur is a project management software for web marketers with the option for team collaboration.

Today, in order to keep your business on top of its game, you need to be on the ball with your internet marketing. A project management software has become a need – no longer a luxury.

We understand how daunting the online world can be, particularly if you’re just starting to investigate the range of options ahead of you. What can you do to get your brand out there on Facebook and Twitter? What can Google Analytics teach you? How do you reach your target audience, and know if you’re getting their attention? Why should you look into the advantages of email marketing as a way to build brand loyalty among customers?

There are many more questions, and the answers are out there. Ignitur is designed, built, and maintained to offer a simple, comprehensive solution to make understanding your online marketing campaigns easier than ever.

Asher Elran
Co-founder at Ignitur