Without doubt, Jennifer Lawrence is one of the biggest stars on the planet today: thanks to her roles in The Hunger Games movies, the X-Men series, and her Oscar-winning turn in Silver Linings Playbook, she’s a household name. She’s extremely talented, beautiful, good to her fans, funny, and seems grateful for her success – she is living proof that hard work and sensible career-choices can help you reach your goals.

The entertainment industry is massively competitive, of course: the vast range of movies, TV shows, streaming services, and more give the public more freedom than ever. Reaching the top of your game as an actor has always been hard, but it’s now more difficult than before. The same is true of the business world – the internet has given people greater opportunities to start their own companies all from the comfort of their own home with little or no management experience. For brands that were established before the digital explosion, web marketing has been easier – they bring existing customers and a reputation with them.

However, for companies launching now, competing to be recognized by consumers is fierce: you need to get your name out there in front of your target demographic – and a strong advertising campaign is essential.

You Should Never Underestimate the Importance of Advertising

According to the Chief Marketing Officer Council World Wide, digital ads will be at the forefront of global media growth in the next four years, accounting for an impressive 33% of total advertising revenue, with internet advertising expanding from $133 billion to $194.5 billion. As you can see, online marketing is a major player in generating business and capturing leads – you need to establish a strategy for advertising your brand.

Let’s consider Jennifer Lawrence again. In The Hunger Games, her character, Katniss, has a range of well-honed skills she needs to exploit if she’s to survive: she’s good with a bow; she knows how to use her surroundings to her advantage; and she’s able to forge alliances with people she’s supposed to kill. The competition she’s involved in is no joke: she has to approach it seriously and consider the risks if she’s to come out on top.

Your Business

The same is true of business: you, and your overall company, have a variety of specific products & services people can likely find elsewhere, but you should also have your own unique selling points to help you stand out. Whatever line of industry you’re in, chances are, dozens (if not hundreds) of competitors are vying for your customers’ money. To make your mark, you need to use all you have in your arsenal – and more, to expand your reach.

You also need to consider the importance of mobile marketing: advertising for mobile search is expected to cost businesses $12.85 billion in 2015 – more than 50% of the overall search market spends (according to the Chief Marketing Officer Council World Wide). Increasing numbers of people use their smartphones to browse the internet, and if you’re neglecting this side of Online Advertising, you could be costing yourself money.

Planning your Campaign is Key

To get the most out of your marketing campaign, you need to plan. Ignitur, our online marketing project management software, gives you the tools you need to organize a complete range of projects: you can create and schedule all the tasks you need to accomplish goals, breaking large-scale campaigns down into their essential elements – this makes it easier to focus on the smaller areas of a project, while still seeing how these all contribute to the whole.

Online Advertising software is a powerful tool in your arsenal: it eliminates the need for repetitive phone calls and emails checking progress and clarifying points – you can post messages to any task, and discuss them with colleagues in depth, without needing to exit the platform. Ignitur also provides Guru assistance: our team adds key tasks to each module in a project, showing you what you need to do for more effective marketing.

As well as helping you get your marketing campaign up and running, Ignitur’s reporting tools show you how effective your advertising and optimization is: it pulls data from various sites, presenting key analytic data in a clear, user-friendly format. All of this can be added to your dashboard, giving you your complete project-management overview on one screen.

A successful marketing campaign takes time, effort, and creative thinking, and an internet marketing tool helps to keep it on-target & organized.

Asher Elran
Co-founder at Ignitur