In this age of content-led internet marketing, SEO is considered a dirty word by some ‘experts’. Search Engine Optimization may imply keyword-manipulation, paid links, and low quality content. However, SEO remains an integral part of marketing your brand – it’s just a little more refined, and much more ethical, than it was many moons ago. […]
Google is a huge company, with tons of money, and an expert team that continues to improve the search experience, and dominate the internet. But, it’s no secret that they’ve had their share of failures. With cash to burn, and a team willing to build the “next big idea,” Google has the ability to take […]
Without a doubt, the most important tool in your toolbox is the Google offered service called Google Analytics. Despite the fact that web analytics originally grew out of the webmaster and technology industries, Google Analytics is the most widely used service on the web. It is used to generate detailed statistical reports on traffic, traffic […]
Every once in a while, we come across a problem that simply will not go away despite what we throw at it. Everything we try, every solution we employ, every piece of advice we follow either has a temporary effect or makes matters only slighter better. If the first thing to spring to mind is […]
Back to the Basics to Make Sure we Don’t Miss the Point of SEO Without a doubt, the number one mistake most webmasters make is not taking SEO seriously, keeping it at basic level, or just focusing their efforts on manipulation rather than optimization. Many webmasters will argue that content is the most important part […]
