70 Insanely Important Tools Digital Marketers Use Daily

70 Insanely Important Tools Digital Marketers Use Daily

During our daily work as online marketers, we’re required to work with a wide variety of tools. Two of the most effective tools in any field are knowledge and experience. While there are no substitutes for these tools, learning from those who have them can definitely enhance your own performance. One area in which knowledge […]

Why People Keep Looking for the Best Online Marketing Software

Why People Keep Looking for the Best Online Marketing Software

Making your business’s online marketing campaign successful takes time, effort, and creative-thinking – there are no instant-fixes, no shortcuts. While every business – regardless of its size or industry – is busy, trying to cheat your way to a better online presence is no solution: cutting corners and using black-hat techniques will only make your […]

How To Increase Your Conversion Rate

How To Increase Your Conversion Rate

Conversion Optimization – how to The Conversion rate is a calculation of the percentage of the total visitors that are being converted to a predefined goal set over X amount of time. (Purchases, email subscribers, eBook downloads, etc.) For example, if you wanted to track your conversion rate over a single two-day weekend, you would […]