The Paid Debate: Alien Ads, Native Ads and Sponsored Content

The Paid Debate: Alien Ads, Native Ads and Sponsored Content

Political debates may be trending nowadays, but there’s another debate that’s relevant on any given day. Which strategy best maximizes an online marketing budget – straightforward alien ads, native ads or sponsored content? Traditionally, ads of all types are perceived as helping companies to have more control over the message they convey and the audience […]